I have to say, that so far in my dealings with 401 Dixie Mazda for my 2010 and my new 2012 - this dealership is awful, right from the sales department to the service department, to the management.
Buying the 2012 was a disaster. Our 2010 was having issues, mainly a grinding noise at 1500rpm with light gas. Three dealerships couldn't identify the noise, and after visiting the new service manager at 401 Dixie, he advised me to check on this forum for clues. After finding on here that others were having issues with the tensioner, I brought that back to him and left the car for the day. Apparently no one checked it, and it wasn't recorded in their files that anyone looked at it so it was a complete waste of time. I took the car to Direct Mazda, and they looked, said the tensioner had a lot of play, and replaced it under warranty, no issues. Wow, that was FINALLY easy. After bringing up all my concerns to the service manager at 401 Dixie about the lack of service, and the mistakes that the other service advisors had made, he told me that maybe it wasn't the dealership that was the issue, it was me. He also told me never to bother coming back there since it was a franchise and he could pick and choose his customers. Well, the General Manager of the dealership and auto mall wasn't pleased to hear that!
A few months later, 401 Dixie wanted us to trade in our 2010 for a new 2012 Skyactiv, so we decided to go in and see what they would offer. The sales manager offered us the full remaining value on our 2010 (better deal than any where else we had already talked to) so we agreed. We negotiated not only full remaining value on the 2010, but also an upgraded mirror, half price rust protection, and a good financing rate. When we returned to pick up the new car, our bill of sale was COMPLETELY different from the one we had signed on accepatance. They had added the price of the mirror, doubled the rust protection, and included negative equity on the 2010. When we brought it to their attention, the sales rep and sales manager flat out lied to our faces and said they had never made these deals with us, despite us showing them the copy of the initial agreement. After fighting for hours, they finally removed the cost of the mirror, brought down the rust protection to the agreed price, and reduced the negative equity but refused to cover the full cost.
We were stuck, since we had agreed and signed the preliminary documents already so we had to take the new car. I brought up our concerns to the general manager and also to OMVIC based on the lack of integrity and honesty from the sales department. Aside from my free oil changes, I will never use this shady dealership again, and have advised friends and family not to either. I actually got a call from them today, telling me to bring in my 2010 for service. Apparently the sales and service departments don't communicate and they didn't know we'd traded the 2010 in months ago. Wow, after spending all that time and money on a new car and they can't even keep the records straight. I would highly never ever recommend this dealership to anyone.