In total, you're spending about $200-400 per year to maintain your brand new car. It's not that steep, to do it "by the book" for the first 3 years to maintain your warranty status, to get quality service (at least we're hoping from the dealership) and something no one has mentioned is that you get software and calibration updates for the ECU/PCM, other components, and your media unit. Make sure to ask them whether this is included in all services, as it should be.